In the today’s fast-moving world, everything is automated. From buying clothes to making food, purchasing vegetables, going to the office, and even working – everything is done with one or the other machine. Even our games are automated now. This, on one side, has simplified our lives. While, on the other side, has drifted our generation towards a couch-potato lifestyle, which is a real threat to our existence.
This is where the need for developing a Fitness app like Fitbit is rising. These fitness mobile apps are revolutionizing the health and fitness industry; helping the users from all walks of life by improving their physical and mental health. And this can be proved by the following statistics related to the Fitbit app:
• About 25.4 million users are using the Fitbit app.
• Fitbit solely contributes 19.2% to the fitness mobile market.
• 50 out of America’s 500 Big companies are corporate clients to Fitbit.
• More than 39,000 retail stores across the globe that allows using Fitbit.
• Even 51% of people in the USA use the Fitbit app.
• More than 60 million Fitbits are sold and used in the market.
• The Fitbit revenue by 2017 was 1.615 billion US dollars.
Now as you have gone through these numbers, I’m sure that you would have gained an idea of the growing market scope of Fitness app. And more likely, you will be ready to hire a mobile app development agency and work upon your own Fitbit-like app.
If so, then considering the following factors during the development process will make your app ready for the market and enjoy better success:
1. User Profile Creation
The very first feature to include into your Fitness app like Fitbit is user profile. Let the app user create an individual account, feed his personal data, set the target, and track his journey daily. This service will empower him to remain connected with the application and enjoy the app services without feeding his details every second day.
To ensure that you provide them with the best of this service, make the profile creation process simple and less time-consuming. If you ask me, it would be better to provide them with an option to sign up via an email or social media credentials. This will simplify the account creation process as well as help you gather additional information and personalize the services.
2. Setting Targets
The feature of setting a target in a Fitness application will work in the manifold for the end users. Since every person has different body figures and goals, providing them with the freedom to set their own targets and choose the services, you can fill them with enthusiasm. In other words, allowing them to choose what kind of exercise to use or what supplements to take during the workout session will make them more consistent about the routine.
Secondly, this goal setting feature will restrain from abandoning your mobile application, if they ever feel so.
To know more about such customer retention tactics, consult with a Fitness mobile application development company.
3. Push Notifications
Let’s be honest. A single session missed is enough to ruin our workout routine and make the journey begin from Zero. Isn’t it so? This might seem normal, but can bring an adverse effect on your app user base. Some users might get frustrated and ditch your application.
To combat this situation, the best method is to integrate push notifications into your app. When your Fitbit-like app will remind the users about their upcoming session or food intake, or other such activities, they will not miss any workout. Thus, the user engagement and user loyalty rates will not decline.
When it comes to push notification, consult with your mobile app development agency and create a notification system such that it does not irritate the user every now and then. Besides, strive to provide personalized notifications.
4. Audio/Video Guide
Adding an audio/video guide to your Fitness app development process is also an advantage. The guide will act as an instructor and aid the end users with the required information about the exercises. This will let them know what exercise to do and how (what precautions to consider). And this, in turn, will boost their experience with your mobile application.
5. Exercise Calendar
An exercise calendar that let the users know what they have done and have to do for the day is also a nice feature to add to your Fitbit-like app. The calendar will keep the users notified about their daily workout routine as well as let them know how much time they have devoted to workout already. In addition, it will share the stats of how much calories they have burnt, which will trigger them to continue and achieve their desired set goal.
6. Multi-device Synchronization
Just like the Fitbit mobile app, allow the users to sync the application with multiple fitness trackers. This will enable the user to continue his workout routine, even if the synchronized fitness band/wearable is missing. And this way, will help your mobile application to build customer loyalty and retain the existing users.
This feature of multi-device synchronization might increase the mobile app development cost. So, better discuss the idea with your hired mobile app development agency first.
7. Wearable Integration
Integration with a wearable is another important factor to consider while developing a Fitbit-like app. This facility will enable the fitness freak to complete his workout outside, without undergoing the hassle of holding a phone every time. They can simply connect with an app with the wearable watch, bracelet, or clips and go for a long run or cycle ride, or any other activity. Besides, they can easily access the real-time health data and make the best of their fitness routines.
What music and slogans do inside the gym, the gamification will do in case of your Fitbit-like app. The fitness mobile app will become more interactive and encourage the users by adding gamifying elements like rewards, badges, and progress bars.
9. Social Media Sharing
Just like Gamification, the feature of Social media sharing will also boost your fitness app development process. The process will make the fitness freaks feel good about their achievement. Besides, the appreciation by the friends and others in the circle will motivate them to complete their set goal, while encouraging those friends to install the app.
10. Data Security
Though it might seem an additional factor while developing a mobile app like Fitbit, data security is a table-turning factor. If your fitness app does not offer privacy and security against growing data breach cases, the users won’t be ready to use the application. They won’t give a second thought while uninstalling your app.
So, don’t take the risk. Ask your hired mobile application development firm to design the app as per HIPAA and other health privacy compliances. Test your application religiously and ensure that there’s no data leakage at any point. Also, encourage your end users to practice the must-have security measures and protect their sensitive information.
It’s true that I don’t have a crystal ball to predict the future. But, based on the statistics shared in the article and the growing obsession for fitness apps, it is certain that the Fitness industry will proliferate. So, if you are someone in or planning to get into the fitness industry, take efforts in considering these factors and building a Fitness-like app. Furthermore, if you have any doubts regarding the mobile app development or cost to develop the app, leave a comment below.